How can a brand grow while maintaining exclusivity to uphold the perception of a luxury brand? Increasing accessibility was the right strategy for a while. But this democratization of luxury is becoming a thing of the past. Traditional clients and affluent newcomers in the world of luxury demand exclusivity. For them, luxury is all about […]

Visit Democracy Is Dead: Luxury Watches Are On An Antidemocratizing Path Of Extreme Exclusivity to read the full article.

Welcome to another installment of Fratello On Air. This week, we respond to a listener’s request for a strap episode. Today’s show covers how to choose, which brands we enjoy, and pairing specific watches. Enjoy it! For our listeners, the watch content begins after approximately 21 minutes. There’s no other way to put it — […]

Visit Fratello On Air: The Strap Episode to read the full article.

The gold price stands at an all-time high. Still, gold watches command prices far exceeding the value of the material added to the base price of the equivalent watch in steel. Why is that? What makes gold watches so costly? The popular answer is because of greed. But that is cutting some corners. Let’s try […]

Visit Gold Is King — Why Gold Watches Are More Expensive Than The Material Warrants to read the full article.

In true Watches and Wonders tradition, Patek Philippe graced us with a string of new introductions. The Genevan brand unveiled 14 new wrist watches and a unique desk clock this year. Among them, there are always standouts. The big release for this year was not a highly complicated timepiece or a new addition to the […]

Visit Thoughts On The Patek Philippe Calatrava 8-Day Ref. 5328G to read the full article.

It’s Sunday again, and for our showdown this week, we set up a clash between two polarizing watches that inspire no shortage of fervid opinions. First, there is the brand-new Rolex Land-Dweller that the brand unveiled during Watches and Wonders a few weeks back. It goes up against the much-debated Patek Philippe Cubitus, which debuted […]

Visit Sunday Morning Showdown: Rolex Land-Dweller 127336 Vs. Patek Philippe Cubitus 7128/1G to read the full article.

We don’t just go to Watches and Wonders to get our hands on all the new watches; we also keep our eyes on the bigger picture, looking at the overarching themes that emerge at the show. On today’s episode of Fratello Talks, we’re looking at some of the trends that we felt were most prominent […]

Visit Fratello Talks: Trend Spotting At Watches And Wonders 2025 to read the full article.

The Patek Philippe Calatrava 6196P was a surprise at Watches and Wonders 2025. It’s been a long time since the brand introduced a clean, simple watch at a big annual show like this, and it was welcome. Today, we’ll take a closer look at this gem. For Patek Philippe, 2024 was the year of double […]

Visit Hands-On With The Patek Philippe Calatrava 6196P to read the full article.

Another Friday, another list! After a week without a Top 5, we are back with a new one. Watches and Wonders 2025 is over. Now that the dust clouds have settled, it’s time to talk about favorites and the best of the show. In our current Fratello Favorites series, you can read all about our […]

Visit Fratello’s Top 5 Most Significant Releases From Watches And Wonders 2025 to read the full article.

Picking highlights from this year’s Watches and Wonders is not a simple task. But it’s a matter of abundance rather than a lack thereof. Watches and Wonders 2025 was a show with many highlights in different categories and at different price points. Nevertheless, I have managed to whittle all these highlights down to my favorite […]

Visit Fratello Favorites: The Best Watches And Wonders 2025 Releases — Jorg’s Picks From Patek Philippe, Jaeger-LeCoultre, and Tudor to read the full article.

Watches and Wonders is over, and it’s time to pick my favorite releases from Geneva. Fratello was there with a team of eight people to ensure we covered all the new watches we thought were interesting to read about. The Watches and Wonders show is also an excellent opportunity to meet with other people in […]

Visit Fratello Favorites: The Best Watches And Wonders 2025 Releases — RJ’s Picks From Piaget, Chopard, Rolex, And More to read the full article.