How can a brand grow while maintaining exclusivity to uphold the perception of a luxury brand? Increasing accessibility was the right strategy for a while. But this democratization of luxury is becoming a thing of the past. Traditional clients and affluent newcomers in the world of luxury demand exclusivity. For them, luxury is all about […]

Visit Democracy Is Dead: Luxury Watches Are On An Antidemocratizing Path Of Extreme Exclusivity to read the full article.

As Nacho pointed out a few weeks ago, 2025 marks the 60th anniversary of NASA’s qualification of the Speedmaster for use in space. As you’ve probably noticed, there’s no new Omega Speedmaster Professional to commemorate this qualification by NASA. Instead, the folks at Omega chose to discuss the Speedmaster’s qualification on the brand’s social media […]

Visit Visiting NASA And Axiom Space In Houston To Celebrate The 60th Anniversary Of The Speedmaster’s Flight Qualification to read the full article.

This week, Omega launched two new versions of its 38mm Railmaster. One features a gray gradient dial, while the other has a beige gradient dial. They share a flat, matte, time-only layout, which sets them apart from the current Seamaster Aqua Terra lineup. The new Railmaster is also €1,000 less expensive than the similarly specced […]

Visit Sunday Morning Showdown: Omega Railmaster (2025) Vs. Seamaster Aqua Terra 150M (38mm) to read the full article.

With recent Speedmaster and Seamaster releases, Omega quietly put the new watches on its ambassadors’ wrists to hint at what was coming. We could have missed it, but we don’t think the same happened with the newly revised Railmaster. Supposedly, there was a leaked image, but it came with very little information. Luckily, we’ve recently […]

Visit A Hands-On Introduction To The New Omega Railmaster With A Beige Or Gray Gradient Dial to read the full article.

It’s no secret that we’re Speedmaster fans here at Fratello. RJ, our founder, is an avid collector of these chronographs and the mind behind #SpeedyTuesday. But not all Speedies are created equal. Today, we’re looking at some of the best modern Omega Speedmaster models. RJ, Thomas, and Nacho have tasked themselves with selecting their top […]

Visit Fratello Talks: The Best Modern Omega Speedmasters to read the full article.

It’s Sunday morning, and you all know what that means. It’s time for another Sunday Morning Showdown. This week, we paired two legendary chronographs because we found that we hadn’t pitted these particular versions against each other. It’s been roughly a year since Omega released the white-dial Moonwatch, but it feels like it was much […]

Visit Sunday Morning Showdown: Omega Speedmaster Moonwatch Vs. Rolex Cosmograph Daytona to read the full article.

I admit I had to Google this one! That is all on me, though, as I’m not into movies so much. Actor Colman Domingo was at the Met Gala 2025 sporting a yet-to-be-released Omega Speedmaster Professional in Moonshine Gold. Speedmaster reverse panda in Moonshine Gold Colman Domingo has played many roles in movies and series, […]

Visit Watch Spotting: A New Omega Speedmaster Reverse Panda In Moonshine Gold to read the full article.

As I landed in Zurich last Monday, I wondered what flying must have been like 60 years ago. Besides the cigarette smoke, one of the most significant differences would’ve been the vital role that analog tools played in guiding the plane to its destination and doing so safely and on time. Today, it feels as […]

Visit Celebrating 60 Years Of The Omega Speedmaster Becoming NASA Flight Qualified to read the full article.

It will come as no surprise to our regular readers that I love vintage watches. Some of you may remember that I recently purchased a vintage King Seiko ref. 45-7001 45KS. Now, some months into owning that vintage King Seiko, I have decided to modify it with a sapphire case back. After some research, I […]

Visit Modifying Your Vintage Watch With A Sapphire Case Back to read the full article.

Welcome to the latest episode of Fratello On Air! This week, we imagine certain current brands as independent watchmakers. The topic was a lot of fun to discuss and came as a suggestion from two of our listeners. Enjoy the show! Most of today’s watch brands belong to large groups. Undoubtedly, this helped many survive […]

Visit Fratello On Air: Imagining Current Brands As Independent Watchmakers to read the full article.