How can a brand grow while maintaining exclusivity to uphold the perception of a luxury brand? Increasing accessibility was the right strategy for a while. But this democratization of luxury is becoming a thing of the past. Traditional clients and affluent newcomers in the world of luxury demand exclusivity. For them, luxury is all about […]

Visit Democracy Is Dead: Luxury Watches Are On An Antidemocratizing Path Of Extreme Exclusivity to read the full article.

The 39.5mm Formex “Baby” Reef represents, to me, the sort of value for money we were once accustomed to with Tudor’s Black Bay series in the COVID era. Although that was just a few short years ago, Tudor is moving upmarket, allowing brands like Formex, Longines, and Sinn to sweep in and fill its former […]

Visit Do Tudor’s Price Increases Create More Space For Players Like Formex, Longines, And Sinn? to read the full article.

This week’s Top 5 list is a follow-up to last week’s list. You seemed to enjoy the article about some of the stunning, exotic dials that Rolex has used for its flagship model, the Day-Date. This week, we will look at some of the exotic dials that the Genevan brand has used for the Datejust. […]

Visit Fratello’s Top 5 Rolex Datejust Models With Exotic Dials to read the full article.

It was the Land-Dweller that stole the limelight, and understandably so. After all, it’s not often that The Crown presents an entirely new collection with a groundbreaking movement innovation to boot. I did feel sorry for the other novelties, though. The pastel-tinted Oyster Perpetual watches were quite lovely, for instance, but they got trampled on […]

Visit Debuted But Not Debated: The Green Cerachrom Dial In The Left-Handed White Gold Rolex GMT-Master II “Sprite” to read the full article.

It’s Sunday morning, and you all know what that means. It’s time for another Sunday Morning Showdown. This week, we paired two legendary chronographs because we found that we hadn’t pitted these particular versions against each other. It’s been roughly a year since Omega released the white-dial Moonwatch, but it feels like it was much […]

Visit Sunday Morning Showdown: Omega Speedmaster Moonwatch Vs. Rolex Cosmograph Daytona to read the full article.

The Rolex Day-Date has long been the brand’s flagship model. We sometimes forget that fact due to all the new Rolex releases every year. We usually only see new dial variations for the Day-Date. But that makes sense; after all, why drastically change something if it’s already so good? This is why we decided to […]

Visit Fratello’s Top 5 Rolex Day-Date Models With Exotic Dials to read the full article.

The gold price stands at an all-time high. Still, gold watches command prices far exceeding the value of the material added to the base price of the equivalent watch in steel. Why is that? What makes gold watches so costly? The popular answer is because of greed. But that is cutting some corners. Let’s try […]

Visit Gold Is King — Why Gold Watches Are More Expensive Than The Material Warrants to read the full article.

Another Friday, another list! This week, we compiled a list of our favorite vintage Rolex Submariner models. While classic Rolexes are always a topic of discussion, recently Submariners and GMT-Masters have been discussed quite a bit in the Fratello offices. It is no coincidence because Robert-Jan recently added a vintage GMT-Master to his collection, and […]

Visit Fratello’s Top 5 Vintage And Neo Vintage Rolex Submariner Models to read the full article.

Regardless of your opinion on the brand, there’s bound to be a Rolex out there for just about anyone. The brand’s back catalog is vast and full of brilliant references. On today’s episode of Fratello Talks, we’re each picking three of our all-time favorites. Nacho, Thomas, and Lex have done some research, but little to no […]

Visit Fratello Talks: Our Favorite Rolex Watches Of All Time to read the full article.

Welcome to another episode of Fratello On Air. This week, we cover the latest news on watches and other subjects. We discuss the 250th Anniversary of Breguet and several other high-end brands. It was a relatively quiet week on the watch front, but there were still releases and news. Breguet released its first anniversary model, […]

Visit Fratello On Air: The Latest News Including Breguet And Rolex to read the full article.